Giordana technical bicycle clothing was started by the owner of Gita Sporting Goods, Ltd., Giorgio Andretta, in 1980. From the beginning Gita designed, imported and distributed Giordana apparel, while at the same time, worked closely with the biggest American teams and events of the day. The list of partnerships included Levi's/Raleigh, which evolved into Levi's/Pinarello, Bud Light, Dia-Compe/Aspen Velo, the US PRO Championships and numerous others.  More Info

We have over thirty years of experience in the cycling community and continue to work closely with riders at all levels of the sport, including the top athletes in the world, to stay at the forefront of cycling innovation and technology. We offer a wide variety of proven quality garments, fabrics and inserts to accommodate all ability levels and every climate.
Our state-of-the-art facility just outside of Verona, Italy has improved and expanded our capabilities. Most importantly, it keeps all manufacturing processes under one roof, allowing us to monitor every step of the production and uphold our strict quality standards.
Our factory not only meets, but surpasses Europe's strict environmental manufacturing standards. We have taken many steps toward making the process more green, and continue to grow with this as a priority. All inks used are water based and excess ink is recycled. Transfer paper is also recycled along with excess fabric trimmings. Instead of artificial lighting, skylights are used to provide a natural light source, which significantly decreases energy consumption. As Giordana moves forward we strive to further lessen our impact on the environment and its resources.
Giordana has been a proud supporter of 24 Hours of Booty since its inception in 2002. We are the official 24 Hours of Booty cycling apparel provider. 24 Hours of Booty, Inc. is a registered 501(c)(3) non-profit charity headquartered in Charlotte, N.C. that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Their mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations. Local organizations can be found in our beneficiaries section.

Since 2002, more than 6,000 riders have raised more than $3.7 million for cancer research and survivorship. Last year, 24 Hours of Booty events hosted 1,500 riders from 25 different states, and more than 300 volunteers.  Learn More.

24 Hours of Booty continues to grow and expand its reach to ensure vital cancer programs are properly funded while increasing awareness about what can be done locally to help eliminate cancer.
Giordana is proud to outfit teams and individuals for the numerous LIVESTRONG events throughout the country. We have an unparalleled passion for the sport of cycling and strive to help every individual achieve their highest level of success.